At CalTex, we understand the value of our dedicated employees. Recently, several team members from various departments were recognized for reaching milestone anniversaries with our company.
For over 35 years, CalTex has been a market leader in automotive interior and exterior environmental protection products with our ResistAll family of programs and products. As the automotive world has evolved, ResistAll has evolved alongside it, providing new ways to protect your new vehicle investment. CalTex’s product development team is excited to introduce their […]
According to the National Automobile Dealers Association’s most recent NADA Data annual report, U.S. auto dealers continue to rely on Finance and Insurance products and services to drive overall revenue. The report indicated that F&I aftermarket income represented 25.5% of gross profit on all sales, up from 24.9% in the previous year. If you’re like […]
In a perfect world, your customers would never need to file a claim or use their warranty. But the world isn’t perfect, and when they do, chances are it will be at a less than perfect time, when they are on the road or have time after work. That’s why we’ve developed an easier way […]
CalTex is excited to announce the latest technology to the ResistAll Family of products, ResistAll Purify. ResistAll Purify came from listening to a world that is currently consumed in uncertainty and seeking peace of mind. We are now easing the minds of consumers and partners alike by eliminating the issue from the source and creating […]
Customer retention is every dealer’s goal. You want your dealership to be first in the customer’s mind whenever they are ready to make their next purchase. The challenge is maintaining active engagement across the customer lifecycle. Below are a few ways we can help keep your dealership top-of-mind, long after your customer leaves the lot. […]