Customer retention is every dealer’s goal. You want your dealership to be first in the customer’s mind whenever they are ready to make their next purchase. The challenge is maintaining active engagement across the customer lifecycle. Below are a few ways we can help keep your dealership top-of-mind, long after your customer leaves the lot.
Engagement before, during, and after the purchase is essential to successful customer retention. Deliver exceptional service and request online reviews during the sales process in order to drive customers back to your website and social media platforms. Satisfied customers are more likely to purchase again, request additional services, or refer your dealership. CalTex possesses an extensive social media presence and excellent reputation management team. We connect with buyers where they are most likely to be, engage with one-on-one inquiries and comments, and have experts who understand how to navigate negative situations. Need help with social media tips? Give us a call!
Simple brand exposure can help drive preference for your dealership. From private labeling and marketing materials to specialized website content, CalTex provides custom resources that will help further develop your dealership’s brand around our products and services. With customized F&I programs to support your dealer initiatives, your dealership will stand out against the competition.
Make sure you’re connecting with customers the right way. Too little communication can leave your customers exploring other options and too frequent can leave them feeling annoyed or overwhelmed. Reaching out once a month is a good communication standard. You can enhance existing customer retention programs with our Claims app [link] and help your customers stay in constant contact regarding their claims.
Let us help you make your dealership’s brand stronger and increase your CSI. Interested in becoming a CalTex partner? Learn more.